Traditionally dance is an ancient art and has been controlled by a set of standards for centuries. Wayne McGregor tears that notion apart with his new and interesting and admittedly unconventional approach to choreography. This new style of his is clearly successful because Wayne is one of the most successful choreographers around today, has appeared on TED talks, and his company teaches all over the world.
But what exactly makes his craft an international success?
Quite simply he stands out and creates arts in a new and unconventional way. His methods and style hasn't been seen before. People enjoy that. To the public eye unorthodox and bizarre exploits, when put on a stage, are considered entertaining. Due to his wide spread popularity companies will pay a lot of money for him to choreograph a piece for them.
But what exactly makes his craft interesting?
What makes his work interesting is not the interesting final look. That look is what makes him successful. It is his process of choreography that stands out and makes him an interesting artist. His dancers are tools used to fill space. They are funny shapes on an empty plane covered in layers of E.M. radiation. That is how Wayne looks at dance. To him they are not dancers on an empty stage with lights on.
That thought makes him interesting.
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